Bidding includes PPC (pay-per-click, ECPC (enhanced pay-per-click) and CPV (cost-per-view). Depending on your business goals and objectives, we design your paid search campaigns with a fine blend of CPC, ECPC and CPV. We monitor the performance of these three biddings periodically and customize the budget according to individual performances. This helps us in reducing cost and improving ROI of your PPC campaigns.
The advertisement you present for your CPC, ECPC and CPV should be enticing enough for people to click or visit your landing page. It is imperative for businesses to create the perfect advertisement to boost conversions from paid search advertisement campaigns. Our team of experts create a fine blend of relevant textual and graphic advertisement that prompts users to take actions.
Keyword researches for PPC campaigns are as time consuming as they are important. The entire paid search campaign is built around keywords; our campaign experts take three factors while researching keywords;
Relevancy: Our team analyzes keywords comprehensively to find and target the most relevant keywords.
Exhaustive: Needless to say, relevant long tail keywords and phrases suggestive of the original keyword also help in creating a relevant search advertisement.
Expansive: PPC campaigns need to be changed frequently. They need to be updated based on the data analysis by removing the obsolete ones and re targeting the ones performing best. Our team constantly expands and refines the campaigns creating an environment where the keyword list is constantly adapting and growing.
How do we make your PPC campaign more efficient?
For the most efficient PPC campaigns, our team focuses on the following;
- Tailor-made account structuring to suit your specific business
- Advanced Ad optimization services
- Better ROI, that is better leads to conversion ratio
- Leveraging mobile, display and social advertisement for maximum impact
- Audience targeting on basis of demography, behavioral patterns and socio-economic status
- Keyword mapping according to buyer persona, and sales lifecycle
- Dynamic Search Advertisement
- Conversion Rate Optimization
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