Case Study 4

Case Study #4 – Website Design & Development

Company Name – Anonymous – (AB Corp.)

Service Offered – E-learning with Simulation – HRD

The Challenges

AB Corp. has been providing human resource development & training programs through online simulations and games to Fortune 500 companies. Although their business is in the e-learning genre, their sales force was focused on selling through offline channels. AB Corp. wanted a stunning & compelling website design that reflected their business and their objectives. Their online presence was near to none and they were losing both, potential clients as well as existing customers because of the same reasons. The director was very good at his business but was clueless when it came to determining the right design & functionality for the company’s website. The challenge was to create an impressive website that reflected the company’s business and satisfy the director.

Website Layout, Design & Functionality

Our team of graphic and web designers conducted a virtual workshop with AB Corp’s team and took notes on the company values, objectives and services offered. Understanding the business like their in-house team was mandatory. Our team then went on to analyze other website in the industry, including the competitor websites and taking notes on functionalities and structure. Here’s how we decided the layout;

1. AB Corp’s 5 main Services displayed on Homepage

2. Enquiry Form & call-to-action buttons placed strategically

3. Content was structured, concise and suitable for corporate audience

4. Graphical representation of their services were displayed on home page

5. Quick video explaining their benefits were added

6. Social links & subscriber feed buttons were integrated

Development, testing & maintenance

Once the design, functionality and content were approved the client, we proceeded to code the website on Wordpress. Here’s what we did next;

Mobile Optimization & testing

We created a mobile-friendly version of the website with seamless integration of all plugins and resources. All images and content were optimized to suit the requirements of mobile device users. Once both, the website & mobile version of the website are created, our quality check team does comprehensive testing of the website including technical SEO parameters, website load speed and functionality of all enquiry forms and call to action buttons. 

Training & maintenance

Our development team conducted another walk-through workshop digitally to train AB Corp’s in-house team on how to update the content, and use other site functionalities from the WordPress dashboard. We gave them 6 months free maintenance for their website and a technical report of all access & third party plugins.  

The Result

With our SEO specific and user friendly website development, we launched AB Corp’s website with huge success. Within a month AB Corp had amassed a huge number of organic traffic and genuinely interested businesses. Moreover, website presence started giving them leads which were until now only available through offline sources, thus, boosting their sales and revenue. Here are some important statistics;

  1. 15 Day Delivery Time
  2. 50+ Pages in Website
  3. 3 Different Content types (Video, Text, Images)
  4. 20% increase in revenue

For more details on this project you can connect with our customer support or sales team at sales@sgintellect.com, and info@sgintellect.com alternatively, you can also call on our number or request a call back. Get your website designed and developed, and launch it in front of a global audience with our Website Design & development services.

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