Case Study 1

Case Study #1 – Search Engine Optimization

Company Name – Anonymous – (AB Corp.)

Service Offered – Home Maintenance Services

The Challenges

AB Corp. had been working in home maintenance services sector for the past decade, as a family owned and run business, they had their definitive set of customers and were known for their quality locally. However, AB Corp wanted to expand their business to other areas around their locality through going digital. Therefore, they got a basic website designed and developed a year back to reach out to more potential customers. Still AB Corp. couldn’t reach out to new customers and the visitors or traffic on their website was close to none. This is when they approached us for Search Engine Optimization & Digital Marketing of their website.

Initial Audit Report

In our initial online presence and website analysis we found out the following problems in AB Corp. website;

1. Plagiarized Content

2. Not mobile optimized

3. No Schema Mark-up

4. No Meta description or tags

5. No conversion tracking

6. No call to action present in internal pages

Our Solutions

By taking out a detailed SEO & online presence analysis report, we were able to pinpoint the technical as well as non-technical problems at one go. We analyzed the website design, its content, its presence online and the conversation happening around it in social platforms. We eliminated the existing problems with site design and SEO, read on to know the changes we made;

Mobile Optimization of Website

Our team of expert developers ensure that every single website we develop is completely mobile optimized. When we say mobile optimized it not only includes making a mobile device responsive design and UI but also other functionalities like call-to-action areas customized to suit the mobile audience. Google’s policy of ranking website based on mobile-friendliness came into play and automatically gave a boost to our SEO efforts.

Content Revamping

We scanned the entire on-page and off-page content on the website and made notes on what strategy to follow in order to impress both search engines and users. The Meta description and Meta tags were updated with creative and compelling copywriting while we also optimized the images with alt text and for quick loading. The on-page content was rewritten with targeted keywords and in a clear & concise manner. We also included a few videos of AB Corp. at work for increasing reliability and trust factor of the company digitally. While we were at it, we also automated the social media posts to reflect the weekly and daily blog postings and services offered.

The Result

The ranking of the website and the number of unique visitors increased on day 1 of our re-launching the website. The traffic increased gradually and more people started interactive with the website and taking actions like filling in the query form and subscribing to their weekly newsletters. Here are some statistics of the result obtained from our SEO strategies;

  1. 600% growth in Traffic
  2. 2000+ Unique Visitors
  3. 5+ First Page Rankings
  4. 40% more Conversion

For more details on this project you can connect with our customer support or sales team at sales@sgintellect.com, and info@sgintellect.com alternatively, you can also call on our number or request a call back. Get your website presence analysis report today and learn how your website is performing with our detailed online presence analysis and SEO audit reports.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.